Audi Sport Emotion Dashboard


Creative Team: Nicholas Teo, Camille Rosario, Tim Chai
Creative Directors: Jon Loke, Jon Ng, Troy Lim







LEGO Shape of Imagination


We collaborated with artist John Muntean to create an installation featuring LEGO sculptures that cast shadows of various imaginary objects and fantastical creatures when viewed from different angles.
Silver The One Show, Collateral, POP In-store
The One Show Merit, Innovation in environmental immersive design
The One Show Merit, Outdoor installations and ambient 
The One Show Merit, Collateral, POP In-store
Creative Team: David Stevanov, Adrian Yeap
CDs: Jon Loke, Troy Lim


Coke Share A White Christmas




The One Show Merit (Experiential Installation and Design)
Creative Team: Augustus Sung, Xander Lee, Nicolas Courant, Troy Lim
CCO: Eugene Cheong

"You're The Boy" - Singapore's Pioneering Spirit Since 1965


YouTube Singapore's Most Viewed 2014.
Director: Roslee Yusoff,  Freeflow Productions
Audio: Rennie Gomez & Ricky, YellowBox Studio
Creative Team: Airina Imran, San Yap
CDs: Jon Loke, Troy Lim


SingTel Movie Emoji Mobile Campaign





http://www.our-work.info/movie-emoji/
D&AD Yellow Pencil Mobile Marketing
Cannes Silver Mobile Lion
Cannes Bronze Media Lion
Cannes Promo Activation Finalist
Bronze Clio Digital/Social
Bronze Spike, Mobile



Creative Team: Adrian Yeap, David Stevanov
CDs: Eugene Cheong, Melvyn Lim, Jon Loke, Troy Lim

SingTel Movie Emoji





Spikes Asia Print Campaign Finalist

Faber-Castell: The Art of Color Pencils

To promote Faber-Castell’s "Fine Artist Color Pencils" premium range, we re-made famous art pieces by hand using thousands of color pencils as the medium itself, showing off the amazing range of hues and tones of color pencils. Check out the making-of video.



Cannes Bronze Design Lion, Campaign
Press Lions Finalist, Campaign


Cannes Outdoor Lion Finalist 
Design Lions, Illustration, Finalist



Cannes Bronze Outdoor Lion, Ambient Single
Outdoor Lion Finalist
Design Lions, Illustration, Finalist



                                                 









Director of Photography: Jimmy Fok, Calibre Pictures
Creative Team: David Stevanov,  Si Hui, Kairong, Adeline
Art Crew: Darshan Kadam, Yi Qi, Inessa, Brandon, Danny, Alicia, Joyce
Creative Directors: Troy Lim, Jon Loke


Give a Hug, Get a Coke

Introducing the first vending machine that responds to a person's warm embrace - The Coke Hug Machine.  




Cannes Direct Lion Finalist
PR Lion Finalist

Giving the HIV Positive a Face


In a country known to be the cleanest in the world, HIV and AIDS are taboo and the existence of people living with HIV is very much denied. Singapore's most recognized personalities come out and reveal what it's like to be HIV+ in Singapore. 



Gold Effies Award 2012
Nominated for Social Campaign of the Year by OSOCIO





Turning Quitters into Champions

Instead of making smokers feel worse about themselves, we decided to glorify those brave enough to stay smoke-free and uphold them as champions worthy of respect. The TV spot that ran was the result of a mobile "Quit Studio" that went into the Singapore heartlands, where smokers walked off the streets directly onto the set and pledged to quit. No actors or models were used, instead, real people kicking a bad habit were transformed into stars overnight. The "I Quit Club" saw 4,000 likes and hundreds of pledges and supporters within the first 5 days.


The most successful QUIT campaign in Singapore

Gold IPA Effectiveness Award
Asian Marketing Effectiveness Bronze Award
Bronze Effie 2012

Feminax Menstrual "Mindmaps"



Creatives: Jon Loke, Troy Lim, Adrian Yeap, Chris Soh
Cannes Finalist: Outdoor Campaign
Cannes Finalist: Press (Art Direction) 

The Economist "Mettle Detector"




To distinguish the Economist reader from the man-in-the-street, we transformed anti-theft alarms in bookstores into "Mettle Detectors" by inserting chips into the magazines.

Creatives: Kevin Joseph, Cinzia Crociani, Deng Yingzhi
Creative Directors: Troy Lim, Jon Loke
Cannes Finalist: Promo & Activation
One Show  Finalist: P.O.P and In-Store

Emobot - Teenager Translator



In a partnership between HPB and Universal Music, we created a social media platform that could translate youth's emotions into a language anyone can understand - music. Check it out here: http://apps.facebook.com/emobotapp
Silver Effies Award

MoodCube - Plugging into Teens' Emotions



We built a physical repository of teenager's top emotions and invited others to plug in and experience them through songs.

Creatives: Cinzia Crociani, Adrian Yeap
Creative Directors: Troy Lim, Jon Loke

Eno - Stomach Disasters

Cannes Silver Lion: Poster Single


Cannes Finalist: Press & Poster Campaign
Jon adding the finishing touch
Ingredients enough for a feast
Creatives: Troy Lim, Jon Loke, Maurice Wee, Renee Lim



soyjoy.com.sg - The Anti-Snack




The SoyJoy website was first launched with cute Japanese office characters, 
it got 20,000 hits within the first 2 weeks.
Within 3 months, we launched an all-out war against 
bad snacks. The cutesy characters in the website turned 
into lean, mean, fighting machines.

The "Anti-Snack" Movement had begun.
Anyone could join the fight by pledging on the website and creating unique 
avatars that would appear on their Facebook profiles. 
We also took the fight to the streets of Singapore's CBD, when the nasty snacks descended on Raffles Place, members of public were invited to shoot them with Nerf guns to win free bars.

Creatives: Yap San San, Adrian Yeap, Esther Tan
Creative Directors: Troy Lim, Jon Loke

Selling Fake Awards to Sell The Crowbar Awards


Jon Loke and I were Co-Chairs of The Crowbar Awards in 2010, so we worked with our team to design a garish scam website that sold fake advertising awards. A video we shot of dodgy vendors hawking their fake trophies on campus went viral and even made headlines in the local newspaper. Students who clicked "BUY" were given an entry kit to try and win accolades with great ideas instead of money.


Art Directors: Xander Lee,  Deng YingZhi, Chris Soh
Creative Directors: Jon Loke, Troy Lim 
Copywriter: Adrian Yeap