Singapore Design Festival 2007
When the Design Singapore Council approached us to promote their bi-annual design festival, they wanted a campaign that made sense of design and spoke to the everyday Singaporean on the street.That is why we decided that to create a campaign that took an everyday piece of design that singaporeans are incredibly familiar with - the instructional ‘Fine’ signs - and turn them into signs that made them use their lateral ‘design’ faculties of their minds to decipher.
SilkAir "Native"
What happens when one gets really friendly with the locals while holidaying.
Director: Damien Kelly
Art Director: Ashidiq Ghazali
Live Fresh DBS Credit Card
Ash and I came up with this concept and attitude for a new DBS credit card – Live Fresh.
Director: Farouk Al Joffery
Art Director: Ashidiq Ghazali
Copywriter: Troy Lim
Copywriter: Troy Lim
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