"Always Know When to Stop"

To let youths realise that they could be binge drinking without even knowing it, we showcased examples of people who didn’t know when too much was too much.

Piercings Girl

Tat Guy

The Lady with Long Nails

Director & Photographer: Peter Bannan
Creatives: Simon Yeo, Craig Love
Creative Director: Troy Lim

Binge Drinking Integrated Campaign

Here's a short video we put together to document the whole campaign.

Live It Up Without Lighting Up

Teens are sick and tired of scare tactics when it comes to anti-smoking ads, so we illustrated the benefits of not smoking. We also broke the record for the largest flash mob in Singapore with "The Great Audio Experience", where students and young people came from all over the country and followed instructions via a broadcast on the local youth radio station Power 98 FM.

Bronze Effies Award

Creatives: Fajar Kurnia, Adrian Yeap

Creative Directors: Troy Lim, Jon Loke