Tamiya Real Life Diorama

Clio Finalist: Poster

One Show Merit: Magazine & Outdoor

Clio Finalist – Poster & Billboard Campaign

Tamiya Ambient Campaign

One Show Merit - Magazine & Outdoor Single

Tamiya "Frames"

To show that Tamiya models are accurate and detailed replications of their real car counterparts, super-sized Tamiya sprue frames were placed next to real vehicles in high traffic areas, making the vehicles seem like larger-than-life Tamiya models.

One Show Merit - Innovative Single

Clio Finalist - Innovative Single

Creatives: Maurice Wee, Fajar Kurnia, Jeremy Chia

SOYJOY "Much Effort!"

Director: Kosai Sekine

Creatives: Takuya Matsuo, Maurice Wee, Troy Lim, Fajar Kurnia
Clio Finalist 

SOYJOY "Office" & Activation

Clio Finalist 

See how 5 ordinary people manage their weight whilst dealing with the challenges of "Much Effort" we throw their way. Their reward? A guided tour to the Otsuka factory and museum, Japan. Check it out: gi-joy.com

"SOYJOY to the World" Today Newspaper, 9 June 2009

What's On Guys' Minds - FHM Girls

One Show Merit - Newspaper single

Creatives: Ashidiq Ghazali, Adrian Chan, Eric Foenander, Troy Lim

Online Drama - The Not So Secret Lives of Us

When the Health Promotion Board wanted to talk to Singaporean youths about HIV, we tapped on their voyeuristic impulses and created a story revolving around 4 teenagers, told through their interlinking blogs on notsosecretlives.com. Followers could leave comments and influence the story arc, eventually having the final say in how the story ended.

Bronze Effies Award

Creatives: Kevin Joseph, Deng Yingzhi, Jeremy Chia
Creative Group Head: Troy Lim