Eno - Stomach Disasters

Cannes Silver Lion: Poster Single

Cannes Finalist: Press & Poster Campaign

Jon adding the finishing touch

Ingredients enough for a feast

Creatives: Troy Lim, Jon Loke, Maurice Wee, Renee Lim

soyjoy.com.sg - The Anti-Snack

The SoyJoy website was first launched with cute Japanese office characters, 
it got 20,000 hits within the first 2 weeks.

Within 3 months, we launched an all-out war against 
bad snacks. The cutesy characters in the website turned 
into lean, mean, fighting machines.

The "Anti-Snack" Movement had begun.

Anyone could join the fight by pledging on the website and creating unique 
avatars that would appear on their Facebook profiles. 

We also took the fight to the streets of Singapore's CBD, when the nasty snacks descended on Raffles Place, members of public were invited to shoot them with Nerf guns to win free bars.

Creatives: Yap San San, Adrian Yeap, Esther Tan

Creative Directors: Troy Lim, Jon Loke

Selling Fake Awards to Sell The Crowbar Awards

Jon Loke and I were Co-Chairs of The Crowbar Awards in 2010, so we worked with our team to design a garish scam website that sold fake advertising awards. A video we shot of dodgy vendors hawking their fake trophies on campus went viral and even made headlines in the local newspaper. Students who clicked "BUY" were given an entry kit to try and win accolades with great ideas instead of money.

Art Directors: Xander Lee,  Deng YingZhi, Chris Soh
Creative Directors: Jon Loke, Troy Lim 
Copywriter: Adrian Yeap

"Always Know When to Stop"

To let youths realise that they could be binge drinking without even knowing it, we showcased examples of people who didn’t know when too much was too much.

Piercings Girl

Tat Guy

The Lady with Long Nails

Director & Photographer: Peter Bannan
Creatives: Simon Yeo, Craig Love
Creative Director: Troy Lim

Binge Drinking Integrated Campaign

Here's a short video we put together to document the whole campaign.

Live It Up Without Lighting Up

Teens are sick and tired of scare tactics when it comes to anti-smoking ads, so we illustrated the benefits of not smoking. We also broke the record for the largest flash mob in Singapore with "The Great Audio Experience", where students and young people came from all over the country and followed instructions via a broadcast on the local youth radio station Power 98 FM.

Bronze Effies Award

Creatives: Fajar Kurnia, Adrian Yeap

Creative Directors: Troy Lim, Jon Loke

Not So Secret Lives 2

The first season of www.notsosecretlives.com was a hit, so we decided to up the ante and the drama in this sequel. The story starts off the morning after a boy's night out. Trey finds himself naked, in a strange bed, with no memory of what had happened. Things get complicated when Jessie gets suspicious. In addition to social media and blogger engagement, radio DJs used the online drama as talking points to discuss intimate relationships among youths.

Creatives: Deng Yingzhi, Adrian Yeap, Kevin Joseph
Creative Director: Troy Lim