Selling Fake Awards to Sell The Crowbar Awards

Jon Loke and I were Co-Chairs of The Crowbar Awards in 2010, so we worked with our team to design a garish scam website that sold fake advertising awards. A video we shot of dodgy vendors hawking their fake trophies on campus went viral and even made headlines in the local newspaper. Students who clicked "BUY" were given an entry kit to try and win accolades with great ideas instead of money.

Art Directors: Xander Lee,  Deng YingZhi, Chris Soh
Creative Directors: Jon Loke, Troy Lim 
Copywriter: Adrian Yeap