Creatives: Jon Loke, Troy Lim, Adrian Yeap, Chris Soh
Cannes Finalist: Outdoor Campaign
Cannes Finalist: Press (Art Direction)
The Economist "Mettle Detector"
To distinguish the Economist reader from the man-in-the-street, we transformed anti-theft alarms in bookstores into "Mettle Detectors" by inserting chips into the magazines.
Creatives: Kevin Joseph, Cinzia Crociani, Deng Yingzhi
Creative Directors: Troy Lim, Jon Loke
Cannes Finalist: Promo & Activation
One Show Finalist: P.O.P and In-Store
Creative Directors: Troy Lim, Jon Loke
Cannes Finalist: Promo & Activation
One Show Finalist: P.O.P and In-Store
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