Binge Drinking Integrated Campaign
Here's a short video we put together to document the whole campaign.
Live It Up Without Lighting Up
Teens are sick and tired of scare tactics when it comes to anti-smoking ads, so we illustrated the benefits of not smoking. We also broke the record for the largest flash mob in Singapore with "The Great Audio Experience", where students and young people came from all over the country and followed instructions via a broadcast on the local youth radio station Power 98 FM.
 |
Creatives: Fajar Kurnia, Adrian Yeap
Creative Directors: Troy Lim, Jon Loke
Not So Secret Lives 2
The first season of www.notsosecretlives.com was a hit, so we decided to up the ante and the drama in this sequel. The story starts off the morning after a boy's night out. Trey finds himself naked, in a strange bed, with no memory of what had happened. Things get complicated when Jessie gets suspicious. In addition to social media and blogger engagement, radio DJs used the online drama as talking points to discuss intimate relationships among youths.
Tamiya Real Life Diorama
Clio Finalist: Poster
One Show Merit: Magazine & Outdoor
Clio Finalist – Poster & Billboard Campaign
Tamiya "Frames"
To show that Tamiya models are accurate and detailed replications of their real car counterparts, super-sized Tamiya sprue frames were placed next to real vehicles in high traffic areas, making the vehicles seem like larger-than-life Tamiya models.
SOYJOY "Much Effort!"
Director: Kosai Sekine
Creatives: Takuya Matsuo, Maurice Wee, Troy Lim, Fajar Kurnia
Clio Finalist
Clio Finalist
SOYJOY "Office" & Activation
Clio Finalist
"SOYJOY to the World" Today Newspaper, 9 June 2009
What's On Guys' Minds - FHM Girls
One Show Merit - Newspaper single
Creatives: Ashidiq Ghazali, Adrian Chan, Eric Foenander, Troy Lim
Online Drama - The Not So Secret Lives of Us
When the Health Promotion Board wanted to talk to Singaporean youths about HIV, we tapped on their voyeuristic impulses and created a story revolving around 4 teenagers, told through their interlinking blogs on notsosecretlives.com. Followers could leave comments and influence the story arc, eventually having the final say in how the story ended.
Bronze Effies Award
Creatives: Kevin Joseph, Deng Yingzhi, Jeremy Chia
Creative Group Head: Troy Lim
Creative Group Head: Troy Lim
DOVE ShowerOK - The world's one and only shower karaoke booth!
When Dove introduced it’s new ‘goFresh’ range of shower products, it faced a bit of an image problem: many teens and younger women felt Dove was ‘their mother’s soap’.Tasked with the job of rejuvenating the brand’s image with a single ‘activation’ idea, we decided to create a platform that pushed and empowered Singaporeans to get out of their comfort zones and ‘give it a go’. Presenting the world’s first public, high-performance shower-karaoke machine.
We launched with a series of guerilla posters with lyrics to several karaoke anthems pinned up on the walls of public showers.We also made a ShowerOK! YouTube channel at the fraction of the cost of a traditional website to host the campaign. Video footage of the wild and crazy showerOK antics was seen, commented, and voted on www.doveshowerok.com
Art Direction and Illustration: Adrian Chan
Copywriter: Troy Lim
Copywriter: Troy Lim
Books Edited by FHM
Cannes Gold Lion
2 Clio Silver
D&AD In-Book
Adfest Gold, Silver
Media Spikes Silver, 2 Bronze
Singapore Design Festival 2007
When the Design Singapore Council approached us to promote their bi-annual design festival, they wanted a campaign that made sense of design and spoke to the everyday Singaporean on the street.That is why we decided that to create a campaign that took an everyday piece of design that singaporeans are incredibly familiar with - the instructional ‘Fine’ signs - and turn them into signs that made them use their lateral ‘design’ faculties of their minds to decipher.
SilkAir "Native"
What happens when one gets really friendly with the locals while holidaying.
Director: Damien Kelly
Art Director: Ashidiq Ghazali
Subscribe to:
Posts (Atom)
