The first season of www.notsosecretlives.com was a hit, so we decided to up the ante and the drama in this sequel. The story starts off the morning after a boy's night out. Trey finds himself naked, in a strange bed, with no memory of what had happened. Things get complicated when Jessie gets suspicious. In addition to social media and blogger engagement, radio DJs used the online drama as talking points to discuss intimate relationships among youths.
Showing posts with label Blog Story. Show all posts
Showing posts with label Blog Story. Show all posts
Online Drama - The Not So Secret Lives of Us

When the Health Promotion Board wanted to talk to Singaporean youths about HIV, we tapped on their voyeuristic impulses and created a story revolving around 4 teenagers, told through their interlinking blogs on notsosecretlives.com. Followers could leave comments and influence the story arc, eventually having the final say in how the story ended.
Bronze Effies Award
Creatives: Kevin Joseph, Deng Yingzhi, Jeremy Chia
Creative Group Head: Troy Lim
Creative Group Head: Troy Lim
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