SOYJOY "Much Effort!"

Director: Kosai Sekine

Creatives: Takuya Matsuo, Maurice Wee, Troy Lim, Fajar Kurnia
Clio Finalist 

SOYJOY "Office" & Activation

Clio Finalist 

See how 5 ordinary people manage their weight whilst dealing with the challenges of "Much Effort" we throw their way. Their reward? A guided tour to the Otsuka factory and museum, Japan. Check it out: gi-joy.com

"SOYJOY to the World" Today Newspaper, 9 June 2009