One Show Merit - Newspaper single
Creatives: Ashidiq Ghazali, Adrian Chan, Eric Foenander, Troy Lim
Online Drama - The Not So Secret Lives of Us
When the Health Promotion Board wanted to talk to Singaporean youths about HIV, we tapped on their voyeuristic impulses and created a story revolving around 4 teenagers, told through their interlinking blogs on notsosecretlives.com. Followers could leave comments and influence the story arc, eventually having the final say in how the story ended.
Bronze Effies Award
Creatives: Kevin Joseph, Deng Yingzhi, Jeremy Chia
Creative Group Head: Troy Lim
Creative Group Head: Troy Lim
DOVE ShowerOK - The world's one and only shower karaoke booth!
When Dove introduced it’s new ‘goFresh’ range of shower products, it faced a bit of an image problem: many teens and younger women felt Dove was ‘their mother’s soap’.Tasked with the job of rejuvenating the brand’s image with a single ‘activation’ idea, we decided to create a platform that pushed and empowered Singaporeans to get out of their comfort zones and ‘give it a go’. Presenting the world’s first public, high-performance shower-karaoke machine.
We launched with a series of guerilla posters with lyrics to several karaoke anthems pinned up on the walls of public showers.We also made a ShowerOK! YouTube channel at the fraction of the cost of a traditional website to host the campaign. Video footage of the wild and crazy showerOK antics was seen, commented, and voted on www.doveshowerok.com
Art Direction and Illustration: Adrian Chan
Copywriter: Troy Lim
Copywriter: Troy Lim
Books Edited by FHM
Cannes Gold Lion
2 Clio Silver
D&AD In-Book
Adfest Gold, Silver
Media Spikes Silver, 2 Bronze
Singapore Design Festival 2007
When the Design Singapore Council approached us to promote their bi-annual design festival, they wanted a campaign that made sense of design and spoke to the everyday Singaporean on the street.That is why we decided that to create a campaign that took an everyday piece of design that singaporeans are incredibly familiar with - the instructional ‘Fine’ signs - and turn them into signs that made them use their lateral ‘design’ faculties of their minds to decipher.
SilkAir "Native"
What happens when one gets really friendly with the locals while holidaying.
Director: Damien Kelly
Art Director: Ashidiq Ghazali
Live Fresh DBS Credit Card
Ash and I came up with this concept and attitude for a new DBS credit card – Live Fresh.
Director: Farouk Al Joffery
Art Director: Ashidiq Ghazali
Copywriter: Troy Lim
Copywriter: Troy Lim
AWARDS
2017
Campaign Creative Agency of the Year
2016
The Webby Awards, People's Voice, Mobile Advertising – SingTel Mio TV "Movie Emoji"
Silver The One Show, Collateral, POP In-store – LEGO "The Shape of Imagination"
The One Show Merit , Innovation in environmental immersive design – LEGO "The Shape of Imagination"
The One Show Merit , Outdoor installations and ambient – LEGO "The Shape of Imagination"
The One Show Merit , Collateral, POP In-store – LEGO "The Shape of Imagination"
2015
D&AD Yellow Pencil for Mobile Marketing/Mobile Adverts – SingTel Mio TV "Movie Emoji"
Cannes Bronze Radio Lion – Risk campaign Hitler's "Battle of Germany" Speech, Saddam's Capture of George Bush, Fidel Castro's Inauguration
Cannes Bronze Radio Lion, Craft – Risk campaign Hitler's "Battle of Germany" Speech, Saddam's Capture of George Bush, Fidel Castro's Inauguration
Cannes Direct Lion, Finalist – LEGO "The Shape of Imagination"
Cannes Design Lion , Finalist – LEGO "The Shape of Imagination"
Cannes Design Lion , Finalist – LEGO "The Shape of Imagination"
Media Lion, Finalist – Coke "Share a White Christmas"
Cannes Outdoor Lion, Finalists (x3) – Casio Selfie Campaign "Fishing", "Skydiving", "Baby"
One Show Merit – SingTel "Movie Emoji"
One Show Merit Experiential Installation– Coke "Share a White Christmas"
One Show Merit Design Brand Installation– Coke "Share a White Christmas"
Youtube Most Viewed – MCCY SG50 "You're The Boy"
2014
Cannes Silver Mobile Lion – SingTel Mio TV "Movie Emoji"
Cannes Bronze Media Lion – SingTel Mio TV "Movie Emoji"
Cannes Promo and Activation Lion Finalist – SingTel Mio TV "Movie Emoji"
Bronze Clio, Digital/Social – SingTel Mio TV "Movie Emoji"
Bronze Spikes Asia, Social for Mobile – SingTel Mio TV "Movie Emoji"
Spikes Asia Print Campaign, Commercial Public Services – SingTel Mio TV "Gravity", "Noah", "Wolf of Wall Street" and "Brokeback Mountain"
Gold Effie – Health Promotion Board "I Quit 28-Day Countdown"
Gold Effie – Singapore Tourism Board "The Great Human Experiment"
2012
Cannes Bronze Design Lion, POS – Faber-Castell Campaign “The Scream” and “Café Terrace at Night”
Cannes Bronze Outdoor Lion, Ambient – Faber-Castell “The Scream”Outdoor Cannes
Lions Cannes Finalists – Faber-Castell “The Scream” and “Café Terrace at Night”
Cannes Press Lions Finalists – Faber-Castell Campaign “The Scream” and “Café Terrace at Night”
Cannes Design Lions, Illustration, Finalists – Faber-Castell “The Scream” and “Café Terrace at Night”
Cannes Outdoor Lion, Ambient, Finalist – “The Coke Hug Machine”
Cannes Direct Lion, Best Low Budget Campaign, Finalist – “The Coke Hug Machine”
Cannes PR Lion, Best Use of Live Event, Finalist – “The Coke Hug Machine”
Gold IPA Effectiveness Awards – HPB "I QUIT" campaign
Gold Effie - Action For AIDS "Be Positive" campaign
Bronze Effie – HPB "I QUIT" campaign
Asian Marketing Effectiveness Award – HPB "I QUIT" campaign
2011
Campaign Creative Agency of the Year
2016
The Webby Awards, People's Voice, Mobile Advertising – SingTel Mio TV "Movie Emoji"
Silver The One Show, Collateral, POP In-store – LEGO "The Shape of Imagination"
The One Show Merit , Innovation in environmental immersive design – LEGO "The Shape of Imagination"
The One Show Merit , Outdoor installations and ambient – LEGO "The Shape of Imagination"
The One Show Merit , Collateral, POP In-store – LEGO "The Shape of Imagination"
2015
D&AD Yellow Pencil for Mobile Marketing/Mobile Adverts – SingTel Mio TV "Movie Emoji"
Cannes Bronze Radio Lion – Risk campaign Hitler's "Battle of Germany" Speech, Saddam's Capture of George Bush, Fidel Castro's Inauguration
Cannes Bronze Radio Lion, Craft – Risk campaign Hitler's "Battle of Germany" Speech, Saddam's Capture of George Bush, Fidel Castro's Inauguration
Cannes Direct Lion, Finalist – LEGO "The Shape of Imagination"
Cannes Design Lion , Finalist – LEGO "The Shape of Imagination"
Cannes Design Lion , Finalist – LEGO "The Shape of Imagination"
Media Lion, Finalist – Coke "Share a White Christmas"
Cannes Outdoor Lion, Finalists (x3) – Casio Selfie Campaign "Fishing", "Skydiving", "Baby"
One Show Merit – SingTel "Movie Emoji"
One Show Merit Experiential Installation– Coke "Share a White Christmas"
One Show Merit Design Brand Installation– Coke "Share a White Christmas"
Youtube Most Viewed – MCCY SG50 "You're The Boy"
2014
Cannes Silver Mobile Lion – SingTel Mio TV "Movie Emoji"
Cannes Bronze Media Lion – SingTel Mio TV "Movie Emoji"
Cannes Promo and Activation Lion Finalist – SingTel Mio TV "Movie Emoji"
Bronze Clio, Digital/Social – SingTel Mio TV "Movie Emoji"
Bronze Spikes Asia, Social for Mobile – SingTel Mio TV "Movie Emoji"
Spikes Asia Print Campaign, Commercial Public Services – SingTel Mio TV "Gravity", "Noah", "Wolf of Wall Street" and "Brokeback Mountain"
Gold Effie – Health Promotion Board "I Quit 28-Day Countdown"
Gold Effie – Singapore Tourism Board "The Great Human Experiment"
2012
Cannes Bronze Design Lion, POS – Faber-Castell Campaign “The Scream” and “Café Terrace at Night”
Cannes Bronze Outdoor Lion, Ambient – Faber-Castell “The Scream”Outdoor Cannes
Lions Cannes Finalists – Faber-Castell “The Scream” and “Café Terrace at Night”
Cannes Press Lions Finalists – Faber-Castell Campaign “The Scream” and “Café Terrace at Night”
Cannes Design Lions, Illustration, Finalists – Faber-Castell “The Scream” and “Café Terrace at Night”
Cannes Outdoor Lion, Ambient, Finalist – “The Coke Hug Machine”
Cannes Direct Lion, Best Low Budget Campaign, Finalist – “The Coke Hug Machine”
Cannes PR Lion, Best Use of Live Event, Finalist – “The Coke Hug Machine”
Gold IPA Effectiveness Awards – HPB "I QUIT" campaign
Gold Effie - Action For AIDS "Be Positive" campaign
Bronze Effie – HPB "I QUIT" campaign
Asian Marketing Effectiveness Award – HPB "I QUIT" campaign
2011
Cannes Promo and Activation Cannes Finalist – The Economist "Mettle Detector"
One Show Merit P.O.P and In-store – The Economist "Mettle Detector"
One Show Merit P.O.P and In-store – The Economist "Mettle Detector"
Cannes Outdoor Finalist – Campaign Feminax "Secretary", "Student", "Housewife"
Cannes Press Finalist (Art Direction) – Feminax "Secretary"
Spikes Asia Finalist – HPB “Emobot”
Print and Outdoor Spikes Asia Finalist – Paramex Pain Relief “Hell”
Cannes Silver Outdoor Lion – ENO “Flood”
Cannes Outdoor Lion Finalist – Campaign “Flood”, “Earthquake”, “Volcano”
Cannes Press Lion Finalist – Campaign “Flood”, “Earthquake”, “Volcano”
The Work – Integrated Campaign "Binge Drinking: Always Know When To Stop"
The Work – TV SoyJoy "Office", "Tattoo"
The Work – Integrated Campaign "Binge Drinking: Always Know When To Stop"
The Work – TV SoyJoy "Office", "Tattoo"
The Work – Print Campaign “Flood”, “Earthquake”, “Volcano”
2009
Clio Billboard and Poster Campaign – Tamiya “Tank”, “Planes”, “Artillery”
Clio Finalist – Tamiya “Tank”
One Show Merit – Magazine and Outdoor – Tamiya “Tank”
One Show Merit Outdoor – Tamiya “Tank” ambient
One Show Merit Innovative Single – Tamiya “VDub” ambient
Clio Finalist Innovative Single -- Tamiya “VDub” ambient
Clio Film Finalist – Soyjoy “Office”
Clio Film Finalist – Soyjoy “Tattoo”
One Show Merit Newspaper Single – FHM “Brain”
2008
Cannes Gold Outdoor Lion – FHM Campaign “Renaissance Art”, “Family Health”, FHM “Super Heroes”, “Beauty”
Silver Clio – “Super Heroes”
Silver Clio – Campaign “Renaissance Art”, “Family Health”, “Super Heroes”, “Beauty”
D&AD In-Book – “Super Heroes”
Gold London International Awards Print – Campaign “Renaissance Art”, “Family Health”, FHM “Super Heroes”, “Beauty”
Gold London International Awards Design – Campaign “Renaissance Art”, “Family Health”, FHM “Super Heroes”, “Beauty”
Silver London International Awards Print – Campaign “Renaissance Art”, “Family Health”, FHM “Super Heroes”, “Beauty”
Silver London International Awards Poster– Campaign “Renaissance Art”, “Family Health”, FHM “Super Heroes”, “Beauty”
Silver London International Awards Print – Campaign “Lingerie”, “Kinky”, “Bikini”
Cannes Bronze Outdoor Lion – Panadol Menstrual “Robot”
Silver Clio – Panadol Menstrual “Robot”
D&AD In-Book – Panadol Menstrual “Robot”
2007
Cannes Gold Outdoor Lion – FHM Campaign “Lingerie”, “Kinky”, “Bikini”
Cannes Silver Press Lion – Campaign “Lingerie”, “Kinky”, “Bikini”
Gold One Show Consumer Magazine – Campaign “Lingerie”, “Kinky”, “Bikini”
Gold One Show – “Kinky”
Gold One Show – In-store Campaign “Lingerie”, “Kinky”, “Bikini”
Silver One Show Consumer Newspaper – Campaign “Lingerie”, “Kinky”, “Bikini”
Gong Creative Circle Awards – Campaign “Lingerie”, “Kinky”, “Bikini”
D&AD In-Book – Campaign “Lingerie”, “Kinky”, “Bikini”
2003
Gold Clio Awards Poster – KFC Campaign “Mechanic”, “Nail Polish”, “Henna”
Gold Clio Awards Poster – “Mechanic”
Gold YoungGuns Magazine – Campaign “Mechanic”, “Nail Polish”, “Henna”
Gold YoungGuns Outdoor – Campaign “Mechanic”, “Nail Polish”, “Henna”
Silver One Show In-Store Posters – Campaign “Mechanic”, “Nail Polish”, “Henna”
1999
Best New Copywriter (Gold) Singapore Creative Circle Awards
1998
D&AD In-Book, Press and Poster Advertising – Gold Gym "Spare Tyres"
Bronze One Show, Consumer Magazine – KFC “Finger Lickin' Good Napkin”
Subscribe to:
Comments (Atom)
