TROY LIM

Tamiya Real Life Diorama

Clio Finalist: Poster

One Show Merit: Magazine & Outdoor

Clio Finalist – Poster & Billboard Campaign

Tamiya Ambient Campaign

One Show Merit - Magazine & Outdoor Single

To show that Tamiya models are accurate and detailed replications of their real car counterparts, super-sized Tamiya sprue frames were placed next to real vehicles in high traffic areas, making the vehicles seem like larger-than-life Tamiya models.

One Show Merit - Innovative Single

Clio Finalist - Innovative Single

Creatives: Maurice Wee, Fajar Kurnia, Jeremy Chia

SOYJOY "Much Effort!"

Director: Kosai Sekine

Creatives: Takuya Matsuo, Maurice Wee, Troy Lim, Fajar Kurnia
Clio Finalist

SOYJOY "Office" & Activation

Clio Finalist

See how 5 ordinary people manage their weight whilst dealing with the challenges of "Much Effort" we throw their way. Their reward? A guided tour to the Otsuka factory and museum, Japan. Check it out: gi-joy.com

"SOYJOY to the World" Today Newspaper, 9 June 2009

What's On Guys' Minds - FHM Girls

One Show Merit - Newspaper single

Creatives: Ashidiq Ghazali, Adrian Chan, Eric Foenander, Troy Lim

Online Drama - The Not So Secret Lives of Us

When the Health Promotion Board wanted to talk to Singaporean youths about HIV, we tapped on their voyeuristic impulses and created a story revolving around 4 teenagers, told through their interlinking blogs on notsosecretlives.com. Followers could leave comments and influence the story arc, eventually having the final say in how the story ended.

Bronze Effies Award

Creatives: Kevin Joseph, Deng Yingzhi, Jeremy Chia
Creative Group Head: Troy Lim

DOVE ShowerOK - The world's one and only shower karaoke booth!

When Dove introduced it’s new ‘goFresh’ range of shower products, it faced a bit of an image problem: many teens and younger women felt Dove was ‘their mother’s soap’.Tasked with the job of rejuvenating the brand’s image with a single ‘activation’ idea, we decided to create a platform that pushed and empowered Singaporeans to get out of their comfort zones and ‘give it a go’. Presenting the world’s first public, high-performance shower-karaoke machine.

We launched with a series of guerilla posters with lyrics to several karaoke anthems pinned up on the walls of public showers.We also made a ShowerOK! YouTube channel at the fraction of the cost of a traditional website to host the campaign. Video footage of the wild and crazy showerOK antics was seen, commented, and voted on www.doveshowerok.com

Art Direction and Illustration: Adrian Chan
Copywriter: Troy Lim

Panadol Menstrual "Situation"

Cannes Bronze Lion

Clio Silver

D&AD In-Book

Books Edited by FHM

Cannes Gold Lion

2 Clio Silver

D&AD In-Book

Adfest Gold, Silver

Media Spikes Silver, 2 Bronze

You're Just My Type

3 One Show Gold, 1 Silver

Cannes Gold and Silver Lion

Best of Show Creative Circle Awards

D&AD In-Book

The Economist "Hotels"

The Economist "Parentheses"

Singapore Design Festival 2007

When the Design Singapore Council approached us to promote their bi-annual design festival, they wanted a campaign that made sense of design and spoke to the everyday Singaporean on the street.That is why we decided that to create a campaign that took an everyday piece of design that singaporeans are incredibly familiar with - the instructional ‘Fine’ signs - and turn them into signs that made them use their lateral ‘design’ faculties of their minds to decipher.