Bronze Radio Lion (Campaign)
Bronze Radio Lion Craft (Campaign)
Bronze Radio Lion Craft (Campaign)
Faber-Castell: The Art of Color Pencils
To promote Faber-Castell’s "Fine Artist
Color Pencils" premium range, we re-made famous art pieces by hand using
thousands of color pencils as the medium itself, showing off the amazing range of
hues and tones of color pencils. Check out the making-of video.
Cannes Bronze Design Lion, Campaign
Press Lions Finalist, Campaign
Cannes Outdoor Lion Finalist
Design Lions, Illustration, Finalist
Cannes Bronze Outdoor Lion, Ambient Single
Outdoor Lion Finalist
Design Lions, Illustration, Finalist
Director of Photography: Jimmy Fok, Calibre Pictures
Creative Team: David Stevanov, Si Hui, Kairong, Adeline
Creative Team: David Stevanov, Si Hui, Kairong, Adeline
Art Crew: Darshan Kadam, Yi Qi, Inessa, Brandon, Danny, Alicia, Joyce
Creative Directors: Troy Lim, Jon Loke
Creative Directors: Troy Lim, Jon Loke
Give a Hug, Get a Coke
Introducing the first vending machine that responds to a person's warm embrace - The Coke Hug Machine.
Cannes Direct Lion Finalist
PR Lion Finalist
PR Lion Finalist
Giving the HIV Positive a Face
In a country known to be the cleanest in the world, HIV and AIDS are taboo and the existence of people living with HIV is very much denied. Singapore's most recognized personalities come out and reveal what it's like to be HIV+ in Singapore.
Gold Effies Award 2012
Nominated for Social Campaign of the Year by OSOCIO
Turning Quitters into Champions
Instead of making smokers feel worse about themselves, we decided to glorify those brave enough to stay smoke-free and uphold them as champions worthy of respect. The TV spot that ran was the result of a mobile "Quit Studio" that went into the Singapore heartlands, where smokers walked off the streets directly onto the set and pledged to quit. No actors or models were used, instead, real people kicking a bad habit were transformed into stars overnight. The "I Quit Club" saw 4,000 likes and hundreds of pledges and supporters within the first 5 days.
The most successful QUIT campaign in Singapore
Gold IPA Effectiveness Award
Asian Marketing Effectiveness Bronze Award
Bronze Effie 2012
Feminax Menstrual "Mindmaps"
Creatives: Jon Loke, Troy Lim, Adrian Yeap, Chris Soh
Cannes Finalist: Outdoor Campaign
Cannes Finalist: Press (Art Direction)
The Economist "Mettle Detector"
To distinguish the Economist reader from the man-in-the-street, we transformed anti-theft alarms in bookstores into "Mettle Detectors" by inserting chips into the magazines.
Creatives: Kevin Joseph, Cinzia Crociani, Deng Yingzhi
Creative Directors: Troy Lim, Jon Loke
Cannes Finalist: Promo & Activation
One Show Finalist: P.O.P and In-Store
Creative Directors: Troy Lim, Jon Loke
Cannes Finalist: Promo & Activation
One Show Finalist: P.O.P and In-Store
Emobot - Teenager Translator
In a partnership between HPB and Universal Music, we created a social media platform that could translate youth's emotions into a language anyone can understand - music. Check it out here: http://apps.facebook.com/emobotapp
Silver Effies Award
MoodCube - Plugging into Teens' Emotions
We built a physical repository of teenager's top emotions and invited others to plug in and experience them through songs.
Creatives: Cinzia Crociani, Adrian Yeap
Creative Directors: Troy Lim, Jon Loke
soyjoy.com.sg - The Anti-Snack
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| The SoyJoy website was first launched with cute Japanese office characters, it got 20,000 hits within the first 2 weeks. |
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| Within 3 months, we launched an all-out war against bad snacks. The cutesy characters in the website turned into lean, mean, fighting machines. |
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| The "Anti-Snack" Movement had begun. |
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| Anyone could join the fight by pledging on the website and creating unique avatars that would appear on their Facebook profiles. |
We also took the fight to the streets of Singapore's CBD, when the nasty snacks descended on Raffles Place, members of public were invited to shoot them with Nerf guns to win free bars.
Creatives: Yap San San, Adrian Yeap, Esther Tan
Creative Directors: Troy Lim, Jon Loke
Selling Fake Awards to Sell The Crowbar Awards
Art Directors: Xander Lee, Deng YingZhi, Chris Soh
Creative Directors: Jon Loke, Troy Lim
Copywriter: Adrian Yeap
Creative Directors: Jon Loke, Troy Lim
Copywriter: Adrian Yeap
"Always Know When to Stop"
Binge Drinking Integrated Campaign
Here's a short video we put together to document the whole campaign.
Live It Up Without Lighting Up
Teens are sick and tired of scare tactics when it comes to anti-smoking ads, so we illustrated the benefits of not smoking. We also broke the record for the largest flash mob in Singapore with "The Great Audio Experience", where students and young people came from all over the country and followed instructions via a broadcast on the local youth radio station Power 98 FM.
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Creatives: Fajar Kurnia, Adrian Yeap
Creative Directors: Troy Lim, Jon Loke
Not So Secret Lives 2
The first season of www.notsosecretlives.com was a hit, so we decided to up the ante and the drama in this sequel. The story starts off the morning after a boy's night out. Trey finds himself naked, in a strange bed, with no memory of what had happened. Things get complicated when Jessie gets suspicious. In addition to social media and blogger engagement, radio DJs used the online drama as talking points to discuss intimate relationships among youths.
Tamiya Real Life Diorama
Clio Finalist: Poster
One Show Merit: Magazine & Outdoor
Clio Finalist – Poster & Billboard Campaign
Tamiya "Frames"
To show that Tamiya models are accurate and detailed replications of their real car counterparts, super-sized Tamiya sprue frames were placed next to real vehicles in high traffic areas, making the vehicles seem like larger-than-life Tamiya models.
SOYJOY "Much Effort!"
Director: Kosai Sekine
Creatives: Takuya Matsuo, Maurice Wee, Troy Lim, Fajar Kurnia
Clio Finalist
Clio Finalist
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